My Expertise

Open to consultancy, freelance projects and opportunities from September 2025.

  • As an e-commerce operations expert, I have a unique blend of agency and in-house consulting experience. I specialize in helping Fortune 500 companies streamline their operations and achieve their most ambitious business goals.

  • I have a proven track record of developing strategic capabilities for both corporate clients and to enhance agency solutions.

  • I champion company-wide tech innovation initiatives, focusing on building a culture of knowledge sharing and continuous professional development. I’m currently building expertise in LLMO and Prompt Engineering.

  • As a certified UX Designer, I specialize in creating accessible and inclusive digital experiences. My work is driven by a passion for ensuring technology is usable for everyone.

  • My expertise has been honed through hands-on experience with some of the industry's most essential platforms. I am proficient in UX design and prototyping (Figma, Adobe XD), AI content testing (Eyequant), and product experience management (Salsify). My skills also extend to e-commerce platforms (Amazon Vendor, Seller Central, and Advertising), digital shelf analytics (Profitero and NIQ), and various Generative AI tools.