The Solution: following a comprehensive market analysis and a viability assessment of leading content testing platforms, I presented a final recommendation to leadership. I then spearheaded the contract negotiations to secure the optimal solution for the team.

The Deployment: I led the internal adoption initiative, providing hands-on training to team members. This training focused on leveraging the platform's data and understanding the key limitations to consider when analysing results. I have also delivered a pilot project to one of the key agency clients.