Regional Methodology
The Challenge: to create a regional EMEA methodology for teams involved in online sales, guiding them through an eStore audit, with a primary focus on analysing both their brand performance and competitive positioning.
The Solution: I designed a comprehensive eStore Visit Guide that outlines a systematic methodology for evaluating both brand performance and competitive positioning. The guide also includes a dedicated section on how to leverage findings to generate actionable insights and inform strategic decisions.
The Deployment: the eStore Visit Guide was deployed across the entire EMEA region, with key stakeholders in local markets driving its successful implementation.